Das Etikett für Château Mouton Rothschild 2023 illustriert von Joana Vasconcelos

"Paraíso" - Label for Château Mouton Rothschild 2023, illustrated by Joana Vasconcelos

Château Mouton Rothschild 2023 Press Release 2023

For the first time ever, a Portuguese artist has created an artwork for the Château Mouton Rothschild label. Joana Vasconcelos’s "Paraíso" illustrates the 2023 vintage, adding her name to the remarkable list of contemporary artists who have preceded her. Famous for her monumental, joyful installations, Joana Vasconcelos chose the challenge of creating a label-sized artwork. Her drawing centres on a cluster of grapes and illustrates all the elements that come together to create a great wine: earth and water, the sun’s rays and the cool of the night, combined with the work of human hands, represented by the apex of a triangle as a beneficial incursion into the cycle of nature. Alcohol abuse is dangerous to health. Please drink responsibly. Like pieces of a jigsaw puzzle, each element has its own shape and colour and plays a complementary and decisive role. The vine is the centre of human attention and thrives in the paradise - "Paraíso" in Portuguese - that is the Château Mouton Rothschild terroir, whose soil, sun and water have nourished grapes from time immemorial. True to her bright, colourful universe, the artist has used her talent for graphic arts, honed over several years, to create the drawing that illustrates the label for the 2023 vintage.